Nukudonarudo v McDonalds
March 12th, 2010 by , under nnmj.com.
The sex service called itself Nukudonarudo, a play on words taken from nukeru, slang Japanese for ejaculation, and Makudonarudo, the local pronunciation of McDonald's.
"We thought it'd be better to have a name with impact. It came about by coincidence because there was a McDonald's restaurant in front of us at the time we were meeting to discuss the service name," the operator of Nukudonarudo tells Shukan Gendai. "In this business, it's better to create a bit of a stir, so we didn't mind if they sued us."
Nukudonarudo also copied McDonald's menus to label its sex services. While the restaurant has a standard 0 yen charge for a smile, Nukudonarudo informed its customers they were entitled to a "sexy groan for 0 yen."
McDonald's was none too pleased to see itself associated with a call girl service.
"We confirmed in July that the name belonged to a sex service. We don't want our customers to consider the possibility that our company is associated with that business and their name hurts the brand we have worked very hard to establish," a member of McDonald's communications division tells Shukan Gendai. "We informed the company that its name breached the fair trade practices law and demanded it be changed."
Threatened with a massive lawsuit from a huge multinational, Nukudonarudo's owner lost his cojones.
"My lawyer told me that McDonald's in the United States had led the complaints against us and that compensation in a lawsuit could run into the hundreds of millions of yen. Considering we also called one of our services a 'Super Value Set,' I figured a court case probably wasn't the best idea," the owner tells Shukan Gendai. "We had no choice, so have recently changed the name. Now, we're gonna call ourselves 'Nukutteria' (after "nukeru" and Korean fast food chain Lotteria)." (By Ryann Connell)
November 7, 2006
Have McDonald's over stepped the mark again? Surely a 'sexy groan for 0 yen' is a public service. And would this not be a better use of the McDonald's menu rather than offering garbage repackaged as food?
like Mcstevens, McBride, McScott
In business as long as the spelling is different there is no infringment. If your going to get fussy about pronunciation or somthing that sounds similar to another, then the entire Japanese Music industry would fall since almost all Japanese songs use music from other countries with there own twist.
Nukudonarudo Wins Based on the basic laws of business. Poor MacDonadlds mabye they need a new adult character. Hell they allow smoking in all there resturants why not! Its like a bar in there some nights anyway! Full of drunken sleeping college kids!
Interesting article.
It doesn't actually involve intercourse, but there is a highly erotic scene in the movie Tampopo (which I think is a great movie) that also involves food. Here is a quote from a viewer comment on IMDB:
There's other characters that are returned to periodically, like this white-suited gangster and his moll. Their scenes are erotically charged and quite striking. It was funny but at the same time it just grabbed me attention wise. There's a moment where they pass a raw egg yolk back and forth through each others mouths without rupturing it. It's done slowly and erotically, the two lovers obviously enjoying this really weird thing we're seeing. I have to say I've never really seen anything like that in a movie.
The main IMDB page for the movie is at:
http://www.imdb.com/title/tt0092048/
hehe,
McBride, McCloud etc.....
Konbanwa,
NariHiro
http://www.sushitarian.dk/img/body_sushi_pic_01.jpg
... hold on a sec. What's with the listing of Mc names? Is there some deeper meaning apart from..well...listing Mc names?
The fact is, why do you patent a trademark? Largely, it's because they identified the value of their established brand name.
Having patented it, you have the rights to sue the offenders silly.
Hey, you can get legal compensations equivalent to selling tonnes of crap food just by sueing. So why not? That's easy money! >.<
Interesting article.
I thought the sex company's idea was quite funny. Although McD's isn't the kind of food I particularly like to associate with sex.... o_o
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